Why Wealth Isn’t Just About Numbers—and How to Rewire Your Mind for Real Estate Success

barbara huson brrrr financial freedom money mindset monick halm real estate reigoddesses sacred success wealth Apr 04, 2025

Let’s get real for a moment, goddess.

You can have all the spreadsheets, deal calculators, and BRRRR strategies in the world… but if your mindset isn’t aligned with wealth, it won’t matter.

I’ve seen it time and time again. A woman gets excited about investing. She knows real estate is a powerful tool for building passive income and generational wealth. She listens to the podcasts, goes to the webinars, joins the masterminds…

And still, she stays stuck.

Not because she’s not smart (she is). Not because she’s not capable (she’s brilliant). But because, deep down, there’s a part of her that doesn’t feel safe with money. Or doesn’t trust herself with power.

And that’s exactly what we unpacked on a recent Getting Real episode with my mentor and dear friend, Barbara Huson—a financial therapist, wealth coach, and best-selling author.

But here’s the thing… this conversation wasn’t just about money.

It was about becoming the woman who can hold wealth. Multiply it. Receive it. Pass it on.

It was about becoming a powerful, prosperous goddess.

Money Mindset Is the Foundation of Passive Income

You know I love real estate. It’s changed my life, and it’s changing the lives of thousands of women in our REIG community.

But investing is not just about cap rates and cash flow.

It’s about who you’re being as you build your portfolio.

If you’re secretly afraid of success… If you believe that having wealth will make people judge you… If your nervous system associates money with stress or shame…

It will be very hard to build a sustainable real estate empire.

Why? Because your subconscious will sabotage it every step of the way.

Wealth Is Power—and Power Can Feel Scary

Barbara said something that gave me chills:

“Women’s problems with money have nothing to do with money. They have everything to do with our fear of power.”

Let that land.

As women, many of us have been raised to defer—to our fathers, our partners, society. We’ve been taught to believe someone else will handle the finances. That being "too much," "too rich," or "too successful" will make us unlovable or unsafe.

But when we step into real estate investing—when we start owning properties, leveraging capital, and creating passive income—we are stepping into our power.

And with that power often comes fear.

Fear of failure. Fear of visibility. Fear of judgment. Even fear of success.

Sacred Success™: A Feminine Path to Financial Freedom

Barbara has a concept I love called Sacred Success™, which is about pursuing your soul’s purpose and being richly rewarded for it.

That’s exactly what we do at REIG.

Real estate isn’t just a strategy—it’s a sacred vehicle for creating freedom, joy, and generational impact.

Here’s the shift:

You’re not just buying properties. You’re reclaiming your power.
You’re not just earning cash flow. You’re creating choices—for yourself, your children, your legacy.
You’re not just building wealth. You’re embodying it.

The Four Layers of Feminine Wealth Building

This isn’t about hustling harder. It’s about aligning deeper.

Barbara laid out four essential layers to true wealth-building:

1. Outer Work of Wealth

The practical stuff: learning real estate strategies, running the numbers, understanding your financing. This is where most financial gurus stop.

2. Inner Work of Wealth

Your beliefs, emotions, and money story. The unspoken fears and subconscious patterns. (This is where most of the resistance lives.)

3. Higher Work of Wealth

Tapping into your soul’s purpose. The “why” behind the wealth. For us goddesses, this often means freedom, family, service, and self-expression.

4. Deeper Work of Wealth

Rewiring the brain. Literally changing your neural pathways so your mind starts to support your financial goals—not fight them.

Want to Grow Your Portfolio? Start By Rewiring Your Brain

One of my favorite parts of the convo was when Barbara shared her 3-step neuroscience-based method for creating lasting financial change. This is gold, goddess—especially if you’ve ever found yourself sabotaging your success in real estate.

Step 1: Recognize

Become aware of your limiting thoughts. (e.g. “I can’t manage money” or “I’m not ready to invest.”)
Notice them with compassion, not judgment.

Step 2: Reframe

Choose a new belief. Something empowering. (e.g. “I am safe with money” or “I am a powerful steward of wealth.”)
Repeat it with emotion—feel it in your body.

Step 3: Respond Differently

Take a new aligned action.
Open that savings account. Make that offer. Book that call.
Act as if your new belief is already true.

Do this consistently—and your brain will literally rewire itself to support wealth.

Your Real Estate Journey Is a Sacred Path

If you’re here, reading this, you’re not just here to flip a house or buy a duplex.
You’re here to change the trajectory of your family’s future.
To create income that flows while you sleep.
To build a legacy that lasts.
To be the one who breaks the cycle—and opens the door.

But to do that, you’ve got to do the inner work as well as the outer work.
You’ve got to rewire your thoughts, not just rework your numbers.
You’ve got to become the woman who receives with ease.

And you don’t have to do it alone.

That’s why this REIG sisterhood exists.

📚 Want to go deeper?

Check out Barbara Huson’s books—especially:

Rewire for Wealth
Sacred Success
Prince Charming Isn’t Coming

And of course, if you’re ready to start or scale your real estate investing journey with other heart-centered, powerhouse women by your side…